Author: Linda

Trump’s message is personal. It’s personal.

Trump’s message is personal. It’s personal.

Back to the future: Trump revives 2016 playbook for his quest to recapture White House

Former White House Chief Strategist Stephen Bannon, right, listens as White House Senior Advisor Steve Bannon speaks to reporters at Trump Tower in New York on Thursday, Aug. 9, 2017. (Photo: Justin Lane/Getty Images)

Editor’s Note: The following piece was first published on August 12, 2017.

Donald Trump is trying to win a second term. He thinks that he can do it by using the “Trump-ism” his base loves to tell the country.

He’s hoping that they will be ready for the big change.

For Donald Trump, it’s not about the American people. It’s about his election to the presidency. To him, it’s about winning and keeping the presidency. He wants to recapture that victory.

This time, it starts with Trump supporters.

He will need them to turn out on Election Day with confidence and fervor. He needs to persuade them that he is the only man for the job — that he is the only man with what it takes to beat the Democratic nominee, Hillary Clinton.

“We’re going to win. I guarantee it. We just got to keep going, keep going,” Trump said, in his first campaign rally as a candidate for president, on Wednesday, June 18, in Cincinnati.

His message is more than political. It is personal, too.

“This is going to be a very difficult race,” he told his cheering, raucous crowd. “I’m going to have to make it very, very difficult for Hillary Clinton.”

“It’s not going to be an easy race,” Trump told the cheering crowd in Cincinnati on June 18. “I’m going to make it very hard for her.”

The Republican Party, he said, should have “a field day” with the upcoming election.

“I think we can do this,” he said, to the cheering crowd of tens of thousands gathered in Cincinnati

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